The bins could track speed and location, potentially allowing personalized advertising that even adapts according to user behaviour. By recording the MAC address, it was then possible to track when a phone reconnects. It allowed advertisers to deduce whether the same phone – although not necessarily the same person – is passing by. It came to light that a dozen of London’s recycling bins fitted with digital screens were tracking each smartphone and device that connected to them with WiFi. Now move to the story in the papers last week about the Renew bins in London. You could argue this for every industry.īut it’s this kind of big data that can help cities manage resources more effectively, reduce costs and carbon footprint. The results were eye opening as you can imagine, and as the website suggests, it highlights that we know so little about the end of the process and too much about the supply chain.
REAL SMART TRASH YALK SERIES
TrashTrack uses hundreds of small, smart, location aware tags: a first step towards the deployment of smart-dust – networks of tiny locatable and addressable microeletromechanical systems.These tags are attached to different types of trash so that these items can be followed through the city’s waste management system, revealing the final journey of our everyday objects in a series of real time visualizations. By attaching transmitters to over 3,000 pieces of rubbish they were able to track where that item went, whether they went to the correct recycling facility or not, and how far they traveled. In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out the trash. Trash talk: Why Big Data needs to focus its use case to succeed Blog: IT :: Redux
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